18
THE IMPORTANCE OF YOUR AGENT
As with seeking out any kind of professional advisor, ask for recommendations
from someone you trust. If that's not possible, try the Yellow Pages. Phone two
or three agents for a preliminary interview.
Don't be shy about shopping around for the best mix of advice and premium rates.
Bear in mind that the lowest premium may not necessarily be the best buy for you;
a policy that does not meet your needs is no bargain, no matter how low the cost.
Let each agent know your priorities. You are the buyer and the agent you choose
will be working for you.
Selecting a life insurance agent
• How long has the agent been in business and what company or companies
does he/she represent?
• Does the agent belong to a professional association? (See page 36.)
Has the agent qualified for professional accreditations?
• Is the agent licensed in your province?
• Will the agent provide references from other clients?
What To Find Out About An Agent
TIP: What you're looking for in an agent is someone who is knowledgeable; understands
your insurance needs and what you can afford; can explain your insurance options in
plain language; and will continue to be a trusted advisor.
