Issue link: http://clhia.uberflip.com/i/834345
genetic testing, international trade, privacy and infrastructure. Further, we worked with CALU to re-establish an insurance caucus with the federal government and have established ongoing communication with its Chair. c There was also a continued focus on reputation management and awareness building. With the broad, and still growing, range of issues impacting the industry, coverage in the media, including social channels, made a major leap over the past year with a 172% increase in media mentions of the CLHIA. Indeed, since the launch of our advocacy work in 2010, media coverage has increased thirty fold. c The CLHIA initiated the formation of a broad coalition of stakeholder groups opposed to the possibility of a tax on employer-paid supplementary health benefit plans. The campaign resulted in more than 60,000 letters to MPs as well as the Minister of Finance. The Prime Minister subsequently announced that the government would not be imposing this tax in the 2017 Budget. c We also took the opportunity last year to launch two new web-based initiatives targeted to consumers. The first is called Retiring Soon? that provides a wealth of information for Canadians on the cusp of retirement, including links to government and other resources. The second is targeted to young adults including millennials called No Time Like Now that explains why it's important to obtain life insurance, the types of life events that should trigger purchasing, and how to go about it. We will be working to continue to enhance both these resources and, in particular, increase their profile, largely through social media channels. Furthering International and Trade Objectives c The CLHIA appeared before the House of Commons Standing Committee on International Trade on the Trans-Pacific Partnership. We Canadian life insurers operate in more than 20 countries — 3 Canadian companies rank among the top 15 largest life insurers in the world A Message from the President and CEO Board of Directors Review of the Year's Results CLHIA Code of Member Service Members CLHIA Officers Chair's Message